I have always felt the same about the M&P line, even though I do have a first gen shield in both 9mm and 45 ACP.  I picked those up on impulse when they were giving them away after rebate to clear the shelves for the 2.0.

But I am kinda excited about this one.  The 4.0" with thumb safety is especially appealing to me. This seems like a great option for appendix carry users.  There are also lots of M&P fans out there that will be happy about this

Nothing on Gunbroker yet.  Curious to see if these sell over MSRP like the SA-35 is.

You were right about the video.  Most of the time I don't mind James Reeves and sometimes he is actually funny, but he was extra douchey on this one.

I might be tempted if the price was right, but it would have to be a very good deal.     I've already got other 10mm options.   

I have always felt that full snort 10mm is one of those cartridges that benefits from a longer barrel ( 5" - 6" ) and some heft out front to help tame the recoil and keep the muzzle down.  S&W seems to be going for a service pistol in 10mm rather than something like a dedicated woods/hunting pistol like the Dan Wesson "Bruin" or the SIG "Legion".   

Got to shoot one of these today.  It was S&W Day at my usual range, and the factory rep had (among other things) a 10mm M&P on hand to demo.  I only got 5 rounds of mid-power Federal FMJ (180 grains at 1050-ish fps IIRC), no full-power stuff on hand, but I was surprised at how much I liked it.  Recoil felt a little spicier than my SIG P220.  It felt surprisingly good in the hand (I've never fired a full-size M&P before).  My only complaint is that the grip texture was just a little too aggressive for my weak nancy-boy hands.

I saw one in the wild the other day and I am impressed. The price is good, it feels good in the hand, and the round is formidable and has a great capacity.

You aren't kidding about that grip texture. I used to make complaints about the Gen 3 Glock grips being slippery. I will never make such a comment about this gun  .

I have gotten a wild hair up my ass lately and have been eyeing bigger handguns lately. I saw a 3 inch 686+ and bought it. I carried that 2.5 inch version of mine for years, but I sold it in college. I can't tell you how happy I am to have that gun back and be able to put all of my accessories to good use again.

Texas has been having 106F heat lately, but once I can brave a range day and vet everything, I am thinking of carrying the old magnum again. I know that the 'experts' say only 7 rounds in a cylinder will "getcha kilt in da streetz" compared to having a Glock 19 with 3 mags on you, but sentimentality and familiarity with the gun are hard things to get past.