Hm. Bourbon: Booker's (not actually bourbon: % alcohol is too high), or Knob Creek are good. Beam's okay from my fuzzy memories of a wedding reception a few years back, but I can't make any direct comparisons. I confess to not having tried any of the many and varied other choices, though. Woodford Reserve is supposedly nice, but anybody I've talked to that seems to know anything much about the topic tells me it's overrated, so I haven't bothered.
Trying to figure out scotch at the moment. I remember Johnny Walker Black tasting about like flaming cardboard (or wood chips), but I've a bottle of Laphroaig that I'm getting on well with. Unfortunately, I mostly can't appreciate it: the iodine note comes through loud and strong, but the sea salt, peat and other flavors that are reputedly there seem to vanish 9 times out of 10, because sinus problems seem to be sabotaging my senses of smell and taste.
Once, though, it was heavenly!