So I'd like to hear what type of culture and some info about your particular area...
For my area, the easy answer would be deer rifles. This corner of Pennsylvania lives for deer season. I would say the vast majority of households (in my area, that I know of) use scoped bolt actions in 'real' calibers. .30-06, 7mm Mag, and the kiddies shoot .243. This is almost amusing, because with the exception of corn or hay fields, nearly all shots in this area are well under 100 yards, and especially so for those hunters (the majority) who walk the woods. Yet, I have only met one guy who used to use a .30-30 in the woods, and even that was scoped. He now uses a 7mm Mag.
That is my area in general. My immediate area, the farmers and others in my township, hunt deer as well, but the more frequent target is varmints. Groundhogs, skunk, possums, coons, groundhogs, stray cats, groundhogs, coyotes, and more groundhogs.
For the small ones, the most popular choice by far is a scoped .17HMR. For coyotes, whatever is handy, but I hear a .243 is plenty powerful for them. We do not have a hog problem in this state, thank God.
Though I do not do it myself, hunting is widely accepted. Most non hunters don't view hunting as 'good' or 'evil,' it just... is. It is our way of life. Beyond hunting, the RKBA is strongly supported, but 'discreetly.' Lots of guys that own guns, you would never know it.
Most local gun owners believe in defense, and a good number (though I would be lying if I quoted percentages) own at least a cheap handgun. Cheap. And this leads to another point of the local culture, though not one exclusive to firearms. People around here are cheapskates. Even when they don't have to be, it's always: "Which of these is the cheapest?" Not the 'best,' not the most effective, and not the one that has the features that I want... No, 'which of these is the cheapest?'